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We’re bound to ruffle some feathers
Legacy software systems don’t measure up. That’s why Goose was built from the ground up around a modern technology stack.
Goose News
Digs Dog Care Partners with Goose to Elevate the Pet Care Experience
Digs Dog Care selects Goose as its exclusive, multi-year technology partner to power hospitality-driven pet care across 25+ resorts.
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Goose Raises $13.4M in Seed Funding to Redefine how Pet Care Businesses Operate
Backed by B. Capital, First Round Capital, The 81 Collection, Imaginary Ventures, and BoxGroup to accelerate product development and expand its partnership ecosystem.
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Exclusive: Goose raises $13.4M seed for pet care OS
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What’s so special about Goose?
The pet care industry is evolving rapidly:
Modern consumers seek convenience. They expect real-time, self-service options like booking an Uber or hotel online—but most pet care providers still rely on outdated web forms and call centers.
Pet care facilities face growing pressure to modernize operations and increase profits. They require connected services, simple workflows, accurate reporting, and flexible, demand-based pricing solutions.
Real-time Ecommerce
Allows pet owners to book services instantly, add upsells, and explore advanced merchandising options.
Revenue Management
Enables pet care providers to maximize revenue by adjusting prices in response to demand.
Unified Workflows
Offers a seamless experience for staff and pet owners across all services and locations.
Data-Driven Operation
Provides customer data, marketing attribution, and performance metrics to inform smarter business decisions.
A lucky Goose? A pet named Goose?
Or perhaps an unrealistic attempt at rhyming “revenues”? We won’t give you a straight answer about why we’re called Goose, but we can tell you that we are founded by an outstanding pedigree of pet care investors and technologists.
Drew Brinkoetter is the CEO and Co-Founder of Goose. With a solid background in operations, sales, and finance, he brings over a decade of experience in the pet care industry. Before founding Goose, Drew co-founded Yardstick, a premium boarding and daycare provider in the Southeastern United States.
Drew Brinkoetter
CEO & Co-Founder
Chris Tilson is the Chief Customer Officer and Co-Founder of Goose. A third-generation pet care operator, he grew up immersed in the industry, managing the Kennel at Arbor Lane. Before co-founding Goose, Chris founded PetBookings.com, the first modern booking engine for pet care.
Chris Tilson
Chief Customer Officer & Co-Founder
Goose by the numbers
1867
Founded
25
Employees
9.8M
Total Funding
Seed
Last Round
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Read the case studies
“My team gets to spend more time with pets instead of their keyboards.”
Kevin DeTrude
Owner
Single Location
Beverly’s Pet Resort
Beverly’s Pet Resort modernized its operations by transitioning from a long-standing software system to Goose, gaining 24/7 access, automated workflows, and enhanced financial oversight. This shift has streamlined operations and reinforced their focus on personalized pet care.
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"I tell everyone to use Goose. It has met and continues to meet every expectation I’ve had."
Kerry Byrd
Owner
Single Location
Byrds Dawg Boarding
Byrds Dawg Boarding transformed from a paper-based business into a thriving business with Goose software. Kerry, the owner, improved operations, streamlined booking, and increased capacity, while benefiting from Goose’s quick feature rollouts and excellent support. Her business continues to grow, offering advanced pet care services to her community.
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“Goose is the better product today and 100% where the puck is going—it'll be the best product in the years to come, too.ˮ
Dave Atkins
Co-Founder & CEO
Multi-location
Yardstick
Yardstick, a boutique pet care brand designed for modern pet parents, improved its operations and scaled its multi-location business with the help of Goose, benefiting from enhanced reporting, better business visibility, and a smoother booking experience—all backed by frequent updates and exceptional customer support.
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