Goose Partner Network

The Flock

Best-in-class services, technologies, and integrations - from people who share our mission of helping pet care providers thrive and raise the bar in the pet care industry.

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Cantara

Advisory

Maximize the value of your pet resort before you sell

Through their industry first Sales Readiness consulting engagement, Cantara helps pet resort owners assess, address, and prepare their businesses prior to listing for sale. Cantara’s comprehensive process identifies issues that may be holding back value or increasing deal risk. They then create a practical Sale Readiness Roadmap to help owners improve profitability, mitigate risk, and prepare a business for a maximized sale outcome. And this is accomplished in a 4-8 week period with a focused 2-3 hours of owner’s time required per week.

When an owner is ready to sell, Cantara can run a highly competitive sale process. Their approach is structured to generate stronger offers and more dollars in the seller's pocket, with less time and stress.

Why pet care businesses work with Cantara:

• Firsthand pet resort operating experience, paired with expertise advising professional buyers.
• Clear insight into what buyers value and what they will, and will not, pay for.
• Early identification of issues that could reduce value or increase deal risk.
• A technology platform that reduces time and stress before and during the sale process.
• A focus on what owners keep after fees, taxes, holdbacks, and other deductions.

Craig Pollack is the founder and CEO of Cantara Pet Business Advisors. Craig's extensive pet industry background includes operating multi-location North American pet resorts, co-founding the PE-backed pet care aggregator Village Pet Care, and serving as a buy-side private equity advisor. If you have any questions relating to the sale, or sale readiness, of your business, please reach out to them.

iDogCam

Advisory

Custom camera systems built for pet care businesses

iDogCam offers reliable, pet care–specific camera solutions that give pet parents peace of mind and operators a powerful, easy-to-manage system. From live-streaming to remote access and analytics, iDogCam helps elevate the customer experience while improving day-to-day visibility for your team.

Their systems integrate directly into your website with your logo and branding for a seamless customer experience. Whether you're starting from scratch or upgrading an existing setup, iDogCam can work with your current equipment—or provide everything you need with zero money down and no long-term contracts.

Why pet care businesses choose iDogCam:

• Fully branded live camera viewing for pet parents
• Remote access to live and recorded video, anytime
• Easy integration with your existing website and software (including Goose)
• Month-to-month service with full equipment warranty and ongoing support

Every facility is different, so iDogCam customizes each setup to match your operations, your space, and your customer needs. They offer complimentary setup, a risk-free 30-day trial, and responsive 24/7 support.

Impact Marketing

Advisory

No fluff. Just smart marketing that drives results.

Impact Marketing helps pet care businesses grow with real-world strategies that generate leads, build trust, and convert customers. From SEO and paid ads to website design and media placement, they bring everything under one roof—so you don’t have to juggle multiple vendors or wonder if your marketing is actually working.

What sets Impact apart is their no-nonsense approach. They focus on what moves the needle—clean websites, strong messaging, and consistent digital presence—and skip the buzzwords and guesswork.

Why pet care businesses work with Impact:

• More leads – SEO, content, and ads built to get people through the door
• Better websites – Clean, mobile-friendly design that converts visitors into customers
• Smarter strategy – Ongoing analysis and consulting to stay competitive and grow
• Full-service support – From branding and copywriting to video, PR, and design

With 100+ current and active clients in pet care, and as a Google Premier Partner, which puts them among the top 3% of all agencies in the U.S., there is nothing Impact hasn’t seen before. From single locations to 25-location businesses and from rural to suburban to urban areas, Impact has the unparalleled experience to guide you toward great return on your marketing investment.

Labor Lens

Integration

Real-Time Labor Tracking for Pet Businesses

Labor Lens™ helps pet care businesses regain control of labor, profitability and operations using real-world systems built inside multi-location boarding and daycare operations. Through consulting, education, and proprietary software like Labor Lens™, they give owners and managers the clarity to make better decisions backed by data-driven insights. What sets Labor Lens apart is their operator-first approach. Everything they teach and build has been battle-tested inside six active pet care facilities with 120,000+ annual visits. No theory. No recycled corporate playbooks. Just practical tools that actually work in the chaos of real Pet Boarding and Daycare operations.

Why pet care businesses use Labor Lens:

• Lower labor costs – Clear productivity targets, labor benchmarks, and daily controls that stop overspend before it happens
• Better decisions – Simple systems that show exactly how many people you need, when to schedule them, and when to cut hours
• Stronger managers – Training and frameworks that remove emotion and guesswork from labor conversations
• Proven systems – Labor Lens™ software that turns messy data into clear, actionable insights in minutes a day

Led by Sean & Jenn Felty—owner/operators of six successful pet care facilities and an industry-recognized labor expert—Labor Lens has worked with independent operators across the country, from single-location businesses to multi-location groups and veterinary practices. Their clients consistently uncover tens to hundreds of thousands of dollars in annual savings while building more predictable, scalable operations—without burning out their teams.

Moss Digital Strategies

Advisory

Pet care marketing that performs.

Moss Digital Strategies is a performance marketing agency that helps pet care businesses grow through targeted, ROI-driven advertising. Specializing in Google Ads, display, and remarketing campaigns, Moss works with boarding facilities, daycares, trainers, and even pet care software companies to drive more traffic, more leads, and more bookings.

As a trusted partner of Goose, Moss brings deep familiarity with Goose’s marketing analytics tools, allowing clients to accurately track campaign performance and tie ad spend directly to revenue. From campaign strategy to conversion tracking, Moss helps pet care businesses take the guesswork out of digital advertising.

Why pet care businesses work with Moss Digital:

• Industry expertise – Campaigns are built specifically for pet care services, not generic small businesses
• Full-funnel strategy – From awareness to conversion, Moss maps campaigns to real buying behavior
• Proven results – Ads are optimized to generate quality leads, not just clicks
• Analytics that make sense – Understand what’s working and where to invest next

If you're ready to make digital ads a dependable part of your growth strategy, Moss Digital Strategies is the team to call.

Overdog Digital

Advisory

Marketing and business coaching built for dog daycare businesses.

Overdog helps dog daycare owners attract more leads, convert them into paying customers, and build the kind of business that grows without burning you out. They don’t just run your ads—they bring deep industry experience, smart systems, and one-on-one support to help you level up every part of your business.

Everything Overdog offers is designed specifically for dog daycares, with done-for-you marketing campaigns, automated follow-ups, staff training, and ongoing coaching that keeps you focused and moving forward.

Why pet care businesses choose Overdog:

• Lead generation that works – Get more pet parents in the door with smart ad strategies and optimized websites
• Automation that saves time – Set up email and text follow-ups so leads never fall through the cracks
• Coaching and accountability – Monthly calls to keep you on track and troubleshoot challenges
• Industry-specific tools – From review building to staff training, everything is built for dog daycares

Pack Pro Training

Advisory

Staff training built by people who’ve actually done the job

Pack Pro provides affordable, self-paced training for pet care staff—designed to create safer, calmer, and more confident teams. Their online courses teach real-life skills for managing playgroups, reducing problem behaviors, and setting clear expectations from day one.

Each course includes short videos, quizzes, and hands-on exercises. Managers can track staff progress through a simple dashboard, making onboarding and ongoing training consistent and easy to manage.

Pack Pro was founded by Dan and Mallory Poirier, cousins and co-owners of Buffalo’s largest dog daycare and boarding facility. After years of running a 220-dog-per-day business and consulting with pet care operators across North America, they created the training platform they wished they had when they started.

Why pet care businesses choose Pack Pro:

• Playgroups improve quickly: fewer injuries, less chaos
• Onboarding is easier: staff train individually, no shadowing required
• Built by operators: designed by people who understand the job
• Teams are stronger: staff gain real confidence and clear direction

Pack Pro also offers consulting on hiring, retention, and operations.

Pet Business Insurance

Advisory

The #1 insurance agency in the pet business industry

Pet Business Insurance is a specialized insurance agency focused exclusively on the pet care industry. We help pet groomers, boarding and daycare facilities, trainers, and mobile pet businesses across the country, with a strong focus on supporting multi-service and growing operations. Our team understands the real-world risks these businesses face because we’re deeply embedded in the industry.

What We Do

We help pet business owners protect and scale their operations by providing tailored insurance solutions backed by real guidance. From general liability and animal bailee coverage to commercial auto and workers’ comp, we don’t just place coverage—we help clients understand their risks, improve operations, and make informed decisions as they grow.

Why Customers Like Working With Us

• Specialized expertise in boarding, daycare, and multi-service pet businesses
• Focus on risk reduction, not just insurance placement
• Clear, honest guidance on coverage and claims decisions
• Fast, responsive service—including real support when issues come up
• Hands-on claims guidance to help avoid unnecessary claims and protect loss history
• Ability to identify coverage gaps and operational risks others often miss

The Dog Gurus

Advisory

Expert coaching and staff training for pet care professionals.

The Dog Gurus are the go-to resource for pet care businesses looking to grow, train their teams, and run safer, more profitable operations. Founded by industry pioneers Robin Bennett and Susan Briggs, The Dog Gurus have helped thousands of dog daycare, boarding, grooming, and training businesses build stronger teams, reduce risk, and improve margins.

Whether you're just getting started or scaling up, The Dog Gurus offer a clear path forward—through coaching, strategy, and practical online training that your team can actually use.

Why pet care businesses choose The Dog Gurus:

• Proven programs – Three signature paths: Launch, Grow, and Scale
• Staff training that sticks – Including canine body language, group play, and role-specific onboarding
• Coaching from people who’ve been there – Every coach has real-world experience running pet care businesses
• Community support – Join a network of like-minded owners working toward the same goals

From hands-on staff development to high-level business strategy, The Dog Gurus help pet care entrepreneurs reduce chaos, build trust with pet parents, and create long-term success—without burning out in the process.

When I Work

Technology

Build the work schedule in minutes. Share and track it instantly.

When I Work is employee scheduling and time tracking software built for shift-based businesses—including dog daycares, boarding facilities, grooming salons, and training centers. With simple drag-and-drop scheduling, mobile clock-ins, team messaging, and real-time shift updates, it helps reduce chaos, cut labor costs, and keep staff on the same page.

Whether you're managing one location or multiple, When I Work makes it easy to create, publish, and manage your schedule in minutes—not hours. Plus, it integrates seamlessly with Goose, helping pet care businesses streamline operations from bookings to payroll.

Why pet care businesses work with When I Work:

• Build and share schedules in minutes – Use templates, color coding, and auto-scheduling
• Track time and attendance – Mobile clock-ins, shift confirmations, and payroll-ready timesheets
• Communicate with your team – In-app messaging keeps everyone connected across shifts and roles
• Cut down on no-shows and confusion – Real-time alerts and shift swap approvals keep schedules accurate
• Save money and time – Reduce overtime and manage labor costs with smart forecasting tools

White Dog Labs

Advisory

Marketing services made for pet care businesses.

White Dog Labs is a full-service marketing agency built specifically for pet care providers—including dog daycare, boarding, grooming, training, and veterinary practices. They help businesses attract more pet parents and stand out in a competitive market through customized digital marketing solutions.

Founded by longtime industry professionals Doug Brown and Jessy Vaughan, White Dog Labs understands the daily challenges of running a pet care business. That’s why they focus on doing the heavy lifting—so you can stay focused on caring for animals and your team.

Why pet care businesses choose White Dog Labs:

• Google Friendly websites that showcase your services and generate leads
• Local SEO that makes sure customers can find you online
• Social media, email, and ad campaigns that actually drive results
• Ongoing optimization and reporting, so you always know what’s working

From logo design to Google reviews, they offer everything you need to build a brand that pet owners trust—and keep your business top of mind in your local community.

White Dog Labs believes in frequent communication, continuous improvement, and smart use of your marketing dollars. They don’t offer cookie-cutter packages—only tailored plans that match your goals and your budget.